The creator of Zora Zine, a cultural publication that serves as a guide for the onchain hyperculture. In 2023, we launched an inaugural print version of Zora Zine, featuring contributors such as Kevin Kelly, Jaron Lanier, Herbert W. Franke, Holly Herndon, Hans Ulrich Obrist, Tyler Hobbs, McKenzie Wark, Joshua Citarella, Jaya Klara Brekke, Molly Soda, Noah Dillon, Eric Hu, and others. I led the team until August, 2023.
Previously, I oversaw brand and marketing at ZORA. I'm the creator of the "State Of Mind" that left a mark on the crypto community during the summer of 2022. I have also led press relations as a part-time contributor at FWB DAO.

Prior to pivoting to blockchain I co-founded PERFECT NUMBER (2017-2020), a cultural platform for women at the forefront of modern society and avant-garde culture. It comprised two components: a digital magazine and a clothing line. PERFECT NUMBER aimed to provide a space to discuss the interconnections of the shifting nature of femininity with gender, politics, culture, beauty and technology.

During my tenure, PERFECT NUMBER was featured in publications like 032c, Vogue, Interview Magazine, Garage Magazine, The Economist, Metal Magazine, The Cut, Dazed, and more. Fans of PERFECT NUMBER include Alicia Keys, Kelsey Lu, Grimes, Irina Shayk, Charli XCX, Halsey, Khloe Kardashian, Snoh Aalegra, Yuna, Jamila Woods, Jazzelle Zanaughtti (AKA @uglyworldwide), HANA, and many others.

My expertise in storytelling and cultural trends analysis brings a distinctive narrative approach to branding, marketing, content, and events. My previous clients include the Sochi Olympics, Garage Museum of Contemporary Art, Ogilvy, BBDO, Naked Hearts Foundation, Vogue, Glamour, Esquire, and others.
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Occasionally, I share ideas through public speaking, with previous engagements at Yale University, Cooper Union University, Consensus by Coindesk, FWB FEST, and podcasts. Currently, I am on the web3 council for Rhizome. I am also a contributing writer to Forbes Crypto.